Retail Series: Workbook 5:Explaining Features and Benefits

Learning About the Products You Sell
Learning About the Products You Sell

Identifying Product Features
Identifying Product Features

Demonstrating Product Features
Demonstrating Product Features

Explaining How the Customer Will Benefit
Explaining How the Customer Will Benefit

Establishing the Perfect Match

Responding to Customer Concerns
Responding to Customer Concerns

Ensuring Customer Satisfaction
Ensuring Customer Satisfaction

After completing this course, students will know how to:

Listen and ask open-ended questions Acquire and apply product knowledge Request product feedback from the customer Handle customer objections Verify that the product is appropriate for the customer Offer alternative sales options Test products to be displayed

Prerequisites