Writing Persuasively:

Rethink Sales
Recognize Your Sales Purpose
Value the Quick Sale
Step into Your Readers? Shoes

Use the S.A.L.E.S. Model
Write to Sell with a Five-Step Formula
Start by Getting Your Readers? Attention
Add the Background Essentials and Unique Features
List Benefits from Your Readers? Viewpoint
Evaluate and Counter Possible Objections
Sign Off with an Either/Or Call to Action

Involve Your Readers? Senses
Understand Sensory Styles
Make It Look Good (for the Visual Reader)
Appeal to the Touch (for the Tactile Reader)
Make Your Writing Sing (for the Auditory Reader)
Size Up Your Readers? Personality

Adapt Additional Sales Techniques
Make It Easy for Readers to Buy
Prequalify Your Readers
Personalize Your Message
Create a Relationship
Start High on Your Request
Offer a Package Deal
Use Testimonials
Offer a Pilot Program or Trial Period
Establish a Sense of Urgency
Deliver What You Promised
Show Gratitude
Be Positively Persistent

Get to the Point
Go Back to Basics
Keep It Short
Make It Simple
Write the Way You Talk
Get Your Readers Up to Speed
Concentrate on Verbs
Accentuate the Positive
Relax Grammar Rules as Appropriate

After completing this course, you will know how to:

To acknowledge the importance of persuasive writing skills in most business communications To describe how the S.A.L.E.S. model can help writers sell intangible ideas To explain sensory styles and how to appeal to readers? senses To explore how classic sales techniques can be adapted to the writing process To review writing terms and techniques for conveying information in the most direct way

Prerequisites